Explanation of the Industry Environment and Development Trends of Commercial Water Boilers by Water Boilers Manufacturers
The development and application of domestic commercial water heaters have entered a mature stage, and the utilization rate of commercial water heaters has also increased significantly compared to previous years, gaining recognition from many customers.
1、 Occupational environment
1. Production environment
The skill level required for manufacturers of water heaters is relatively high, and the complexity of their production equipment, location, process, and process is no less than that of manufacturing, requiring a very large amount of manpower and material resources. Therefore, the cost of manufacturing a water heater is very high. There are also many manufacturers producing water heaters nowadays, and most of their styles are also different, resulting in high research and design costs. However, there has not been a significant breakthrough in sales, making it difficult to amortize the cost.
In shopping malls, some professional manufacturers will spend a lot of money advertising on various mainstream media and major satellite TV stations, carry out a series of brand marketing, invest huge amounts of money to participate in national exhibitions for promotion and investment, and also sign dozens of sales personnel offline for promotion and investment. These measures require a lot of investment, and the marketing costs will be transferred to the cost of the water heater.
There will also be a small number of defective manufacturers who do not pay attention to product skills and only use materials to cut corners for assembly, generating their own costs and using low prices to disrupt the balance of the shopping mall.
2. Channel business environment
Nowadays, many manufacturers spend a lot of money seeking celebrity endorsements to attract many agents to join. However, the investment threshold for these well-known brands is very high, which is only 200000 to 300000 yuan per city level agency. Once the sales form of the agents is not good, it will be very easy to lose money. There are also some small agents who start purchasing just because the price of the manufacturer's water heater is cheap. Due to the low price of this water heater itself, it will have a certain sales volume. However, after using the water heater for one or a year and a half, many after-sales problems will occur, and they will constantly compete with the manufacturer. The subsequent results are not only a loss of profits in the early stage due to after-sales, but also a severe damage to their long-term promises.
3. Customer cognitive environment
At the beginning, when commercial water heaters were put into the market, some skills were not perfect, which could cause some customers to experience quality problems during use, leading to customers being afraid that after spending a lot of money, there would be no one to manage the after-sales problems. Another issue is the price of the water heater, which is initially considered a high-end product. Some customers may think that high-end people will only buy things, which is also some of the ideas of many customers who have not purchased water heaters.
Overall, in terms of production environment, the cost is relatively high, and there are also some opportunistic attempts to damage the water dispenser market. The prices of channels with guarantees are generally a bit high, while those without guarantees may suffer losses due to after-sales problems in the later stage. Insufficient understanding of water heaters by customers can also lead to sales of water heaters. Next, the editor will talk about the development trend of commercial water heaters.
2、 Development trends
1. Green and environmentally friendly
Currently, China is accelerating the establishment of a green production and consumption orientation, fully implementing low-carbon and green economic development, and advocating a green lifestyle. Therefore, commercial water heaters also need to be developed and improved with the goal of green environmental protection.
2. Equipment quality
The main effect of a commercial water heater is to filter and heat the tap water in the water pipe layer by layer, which can be directly consumed by customers. Therefore, the quality of the equipment is the foundation of a manufacturer. If the quality does not meet the policy, it will definitely be eliminated.
3. After sales service
Even the best manufacturer's water dispenser cannot avoid some big and small problems after long-term use. At this time, the after-sales power is very good to demonstrate a manufacturer's attitude. If the after-sales power does not meet the requirements, all previous efforts will be in vain, and the manufacturer will find it difficult to maintain durability.
Source of the article: Water dispenser manufacturer& Nbsp; Boiler manufacturer& Nbsp& Nbsp& Nbsp; http://www.ray123.cn/
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